PRI Show News 2011 Show Newsletter : Page 4

INTERNATIONAL ATTENDANCE SETS NEW RECORD An overﬂ ow crowd of thousands of rac-ing business professionals awaited Dave Despain, as he brought a live rendition of his popular Wind Tunnel TV show to the Grand Opening Breakfast. Despain, and his special guests, thor-oughly entertained the audience. Don Garlits and Robin Miller are shown above, with Despain. DAVE DESPAIN ENTERTAINS THOUSANDS AT GRAND OPENING BREAKFAST When the Breakfast ended, buyers poured into the An insightful journalist and a great storyteller, Dave Despain once again brought a live rendition of his exhibit aisles from the Breakfast at the back of the popular SPEED TV show “Wind Tunnel” to the Grand exhibit hall and down the escalators at the front of Opening Breakfast, much to the delight of the stand-the hall for an instant crowd of buyers. ing room only crowd of over 3,000. Special co-hosts included NASCAR star Ken Schrader and SPEED reporter Robin Miller. The guest list included drag race legend Don “Big Daddy” Garlits, IndyCar star Alex Tagliani, Red Bull driver Cole Whitt and Formula 3 Italia Rookie of the Year Michael Lewis. “I couldn’t believe it when I saw people using the grandstands we had set up in the back just in case all the table seating for 3,000 was taken up,” said Andrea Brake, PRI sales and marketing manager. “Dave’s show has a terriﬁ c mix of racing insights and colorful racing stories, and the racing industry loves that.” A total of 72 countries were represented in the attendance at the PRI Trade Show, a new record. “We devote a lot of resources toward promoting international buyer attendance. We visited racing business events in many countries on four con-tinents, and PRI has two business development managers with ofﬁ ces overseas,” said Francisque Savinien, director of international sales and market-ing. “Exhibitors are looking to expand sales outside the country, so we’re bringing the international buyers to them.” “We see a fair amount of our international custom-ers here every year and that gives us the opportunity to have a face-to-face with them. It’s very important,” said Mark Kostrzewa, Motor State Distributing. International participation in the PRI Trade Show set a new record as 72 countries were represented in the Show’s attendance in 2011. In an outstanding night of action-packed racing included AJ Allmendinger, Tanner Foust, Cole Whitt, Ryan under the lights before a standing-room-only crowd Briscoe, Alex Tagliani, Townsend Bell and more. of 3,500 members of the racing industry, The Karters division included the current Jan Heylen won the 2011 All-Star divi-world champion Jonathan Thonon, ﬁ ve-time sion race at the Red Bull Kart Fight at world champion David Fore and last year’s PRI, Powered by Rotax. He drove a CRG world champion Bas Lammers, kart for the CRG USA team. Daniel Formal “It was a great night for everyone in the won the Karters division race, driving an grandstands, the racers and the karting Intrepid kart. segment of the racing industry,” said Jeff The Red Bull Kart Fight featured Swoboda, sales and marketing manager for European champions and drivers from PRI. “The number of karting exhibits in the PRI POWERED BY ROTAX BY ROTAX diverse series such as NASCAR Cup, X Trade Show is POWERED increasing each year, and the Games, IndyCar, ALMS, Grand-Am and the NASCAR Red Bull Kart Fight plays a big role in that growth trend. It Camping World Truck series. Drivers in the All-Star race has become ‘the place’ to do business in kart racing.” INDUSTRY CROWD OF 3500 JAMS GRANDSTANDS FOR RED BULL KART FIGHT The races were televised nationally on Fox Sports Net in two segments: (1) January 2—Amateur Race & Karter Division Broadcast and (2) January 9—All-Star Broadcast. Masters Entertainment Group produced the TV shows. Inside the exhibit hall, the same kart companies with chassis in the race were displaying their newest models. CRG, Arrow, Intrepid, Sodi, Birel, Praga, Zanardi, and DRT exhibited in the PRI Trade Show, along with such other karting suppliers as GoRotax, K1, AiM and more. The PRI Trade Show is become increasingly important as a place to do business for karting entrepreneurs. Action-packed racing under the lights thrilled a capacity industry crowd at the Red Bull Kart Fight at PRI Powered by Rotax. It featured celebrity drivers such as Tanner Foust, AJ Allmendinger and Ryan Briscoe. Inside the exhibit hall, kart chassis manufacturers displayed their latest lines.

Dave Despain Entertains Thousands At Grand Opening Breakfast

An insightful journalist and a great storyteller, Dave Despain once again brought a live rendition of his popular SPEED TV show “Wind Tunnel” to the Grand Opening Breakfast, much to the delight of the standing room only crowd of over 3,000. Special co-hosts included NASCAR star Ken Schrader and SPEED reporter Robin Miller. The guest list included drag race legend Don “Big Daddy” Garlits, IndyCar star Alex Tagliani, Red Bull driver Cole Whitt and Formula 3 Italia Rookie of the Year Michael Lewis. “I couldn’t believe it when I saw people using the grandstands we had set up in the back just in case all the table seating for 3,000 was taken up,” said Andrea Brake, PRI sales and marketing manager. “Dave’s show has a terrifi c mix of racing insights and colorful racing stories, and the racing industry loves that.” When the Breakfast ended, buyers poured into the exhibit aisles from the Breakfast at the back of the exhibit hall and down the escalators at the front of the hall for an instant crowd of buyers.

Industry Crowd Of 3500 Jams Grandstands For Red Bull Kart Fight

In an outstanding night of action-packed racing under the lights before a standing-room-only crowd of 3,500 members of the racing industry, Jan Heylen won the 2011 All-Star division race at the Red Bull Kart Fight at PRI, Powered by Rotax. He drove a CRG kart for the CRG USA team. Daniel Formal won the Karters division race, driving an Intrepid kart. The Red Bull Kart Fight featured European champions and drivers from diverse series such as NASCAR Cup, X Games, IndyCar, ALMS, Grand-Am and the NASCAR Camping World Truck series. Drivers in the All-Star race Included AJ Allmendinger, Tanner Foust, Cole Whitt, Ryan Briscoe, Alex Tagliani, Townsend Bell and more. The Karters division included the current world champion Jonathan Thonon, fi ve-time world champion David Fore and last year’s world champion Bas Lammers, “It was a great night for everyone in the grandstands, the racers and the karting segment of the racing industry,” said Jeff Swoboda, sales and marketing manager for PRI. “The number of karting exhibits in the PRI Trade Show is increasing each year, and the Red Bull Kart Fight plays a big role in that growth trend. It has become ‘the place’ to do business in kart racing.” The races were televised nationally on Fox Sports Net in two segments: (1) January 2—Amateur Race & Karter Division Broadcast and (2) January 9—All-Star Broadcast. Masters Entertainment Group produced the TV shows. Inside the exhibit hall, the same kart companies with chassis in the race were displaying their newest models. CRG, Arrow, Intrepid, Sodi, Birel, Praga, Zanardi, and DRT exhibited in the PRI Trade Show, along with such other karting suppliers as GoRotax, K1, AiM and more. The PRI Trade Show is become increasingly important as a place to do business for karting entrepreneurs.

International Attendance Sets New Record

A total of 72 countries were represented in the attendance at the PRI Trade Show, a new record. “We devote a lot of resources toward promoting international buyer attendance. We visited racing business events in many countries on four continents, and PRI has two business development managers with offi ces overseas,” said Francisque Savinien, director of international sales and marketing. “Exhibitors are looking to expand sales outside the country, so we’re bringing the international buyers to them.” “We see a fair amount of our international customers here every year and that gives us the opportunity to have a face-to-face with them. It’s very important,” said Mark Kostrzewa, Motor State Distributing.

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