Motorcycle & Powersports News March 2011 : Page 15
feel that coming into the shop from the moment they buy the bike to all their service after-wards is a very pleasurable experience. So we let them know ahead of time what kind of service they are going to expect. So there’s no surprises during the whole process of them being a customer, and all of our customers are really happy.” A Transportation Alternative Scooters Go Green is nestled in the heart of south Boston, conveniently located near public transportation. This downtown-adjacent location is very appealing to Steve and Steve’s clientele, many of whom don’t own cars. Gigliotti says that parking in downtown Boston is a nightmare. He applauds mayor Thomas M. Menino for his focus on green initiatives. “He’s been very supportive of scooters and has launched a series of scooter parking spots,” says Gigliotti. “Sooter-ists in Boston get parking for 25 cents per hour with unlim-ited time, so somebody really can commute downtown, park their bike and not have to worry about plugging the meter.” Community Outreach At a store as small as Scoot-ers Go Green, the advertising budget is always tight, so the guys get innovative when it comes to marketing and com-munity outreach. “Word of mouth is our main form of advertising,” says Gigliotti, who can be seen zip-ping around town with the Stella sidecar. The Scooters Go Green team just launched an easy-to-navigate, consumer-friendly website where riders can learn about both the prod-ucts the shop offers and news on upcoming events. The duo most recently do-nated a scooter to Boston’s Chinatown crime watch team. Steve and Steve are passion-ate about their local Chinese community as practitioners of Falun Gong meditation, and a portion of all sales go to help persecuted Falun Gong practi-tioners in China. It is this dedication to the community at large and cus-tomer service in the shop that has led to the continued suc-cess of Scooters Go Green. “Whether the gas is high or low, we’re fine with it, because we were able to create a scooter culture,” concluded Gigliotti. t motorcycleproductnews.com March 2011 15
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