Motorcycle & Powersports News February 2011 : Page 4
Contents Airtime ..................................................................................................... TABLE OF February 2011 Volume 37 Number 2 ––––––––––––––––– motorcycleproductnews.com 20 follow MPN on ––––––––––––––––– @ MPNmag The Rise of Amateur Freestyle Motocross BY LEE KLANCHER facebook.com/motorcycleproductnews ––––––––––––––––– EDITORIAL Editor – Colleen Brousil cbrousil@babcox.com ON THE COVER Tyler "Sloan" Hulsey catches big air in this shot by Jeff Crim. Learn why your store should get pumped about freestyle on page 20. Managing Editor – Brendan Baker bbaker@babcox.com Associate Editor – Hannah Schiffman hschiffman@babcox.com Contributing Editor – Lee Klancher Contributing Editor – Marilyn Stemp ART Industry Profile BY COLLEEN BROUSIL ................................ 36 Sr. Graphic Designer – Tammy House thouse@babcox.com Columnists D.J. Stringer – Finance & Insurance Heather Blessington – Web Saavy Otis Hackett – How To Hackett Steve Jones – Best Operators Club Mark Rodgers – Peak Dealership Performance Rod Stuckey – Lessons Learned DEALERSHIP SUPERSTAR CONTEST Nominate a dealer by logging on at www.motorcycleproductnews.com/ superstar XY Powersports Helps Dealers Add Sec-ondary Profits Dealer Expo Preview 38 ......... SPECIAL ADVERTISING SECTION 18 Product Focus Street Helmets Lids to Stock in ‘11 BY COLLEEN BROUSIL .................................... ADVERTISING SERVICES 26 See page 26 Advertising Services Director – Cindy Ott cott@babcox.com (330) 670-1234 ext. 209 CIRCULATION SERVICES Director of Circulation & Information Technology Brad Mitchell bmitchell@babcox.com 330-670-1234 , Ext. 277 Circulation Specialist – Star Mackey 330-670-1234, Ext. 242 smackey@babcox.com ATV Add-Ons Sport ATV Upgrades ............................. 30 See page 30 BY COLLEEN BROUSIL Departments The Road Ahead ............................. 8 Destination Dealership .................................... 18 Grand Rapids H-D By Marilyn Stemp Columns Best Operators Club BY STEVE JONES November 2010 Dealer Data ........ 10 PROFITABILITY 10 16 Web Savvy BY OTIS HACKETT Finance & Insurance BY D.J. STRINGER Implement a Successful Vehicle Maintenance Program .......................................................................................... 14 FINANCE AND INSURANCE Tech Tips Kawasaki Ninja 250 Cam Chain Repair ...................... 16 SERVICE BY CYCLEPEDIA PRESS Peak Dealership Performance Is Honestly Really the Best Policy? ............................................................................ 44 BY MARK RODGERS SALES See page 54 Essentials .......................................... 50 V-Twin Products ........................ 54 Marketplace .................................... 57 Ad Index ................................................ 57 Spare Parts ....................................... 58 What Are Customers Saying About Your Dealership Online? ............... 46 CRM System to Boost Dealership Speed .................................................. 48 TECHNOLOGY BY HEATHER BLESSINGTON How To Hackett MANAGEMENT 4 February 2011 motorcycleproductnews.com
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