Optimism Report Optimism in Canadian Agriculture 2010 : Page 3
Producers are strong advocates for careers in agriculture Producers continue to be advocates for careers in agriculture, whether in primary production or an agricultural related field. Producers are more likely to recommend a career in an agricultural related field to a friend or family member (80%) than a career in primary production (64%). If a friend or family member was considering a career in primary production or an agricultural related field, would you encourage them to enter the field? 6% 30% 64% Primary production Agricultural related Encourage Discourage Don't know If a friend or family member was considering a career in agriculture or an agricultural related field, would you encourage them to enter the field? Career if primary production (n = 4173), Career in an agricultural related field (n = 4842) 4 th Edition 3
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