Motorcycle & Powersports News January 2011 : Page 24
ver the last few years, the power-sports industry has changed drasti-cally as tough economic times have seen a thinning of the herd, leaving only the most competitive dealers remaining in the game. In November of 2011, MPN conducted a readership survey to give today’s powersports dealers a full picture of how they stand in today’s competitive market-place. MPN’s research department asked a variety of questions addressing many facets of shop operations, staffing, supply and marketing, This is our first annual Industry Profile, and in future years we plan to give you a comparative view on how busi-ness has changed for powersports retailers over time. So how does your dealership stack up to this sampling of dealers from across the country? O Is your business: Family Owned 84% Privately owned by investors 7% Publicly owned by investors 2% Other 7% Are you the sole owner or partner of your dealership? Overall Sole owner Partner Neither Sells New Does Not Sell New 54% 23% 23% 40% 27% 33% 70% 18% 12% Industry Profile Overall Sells New 21.2 19 Does Not Sell New 13.7 10 What is the primary type of business operated from this location? Average Median 17.7 years 15 years 41% 12% New & used powersports dealer single location New & used powersports dealer -multiple locations 22% 8% If you sell new vehicles, are you a franchised dealer? Service shop only Accessory/apparel shop only Used unit sales only Other Yes 41% No 11% 4% What do you estimate your total gross sales volume for this outlet will be for the year 2010? Sells Overall New U p t o $ 1 9 9 , 9 9 9 $ 2 0 0 , 0 0 0 t o $ 3 0 0 , 0 0 0 $ 3 0 0 , 0 0 0 t o $ 4 0 0 , 0 0 0 $ 4 0 0 , 0 0 0 t o $ 5 0 0 , 0 0 0 $ 5 0 0 , 0 0 0 t o $ 6 0 0 , 0 0 0 $ 6 0 0 , 0 0 0 t o $ 7 0 0 , 0 0 0 $ 7 0 0 , 0 0 0 t o $ 1 m i l l i o n O v e r $ 1 m i l l i o n 29% 13% 4% 7% 3% 4% 6% 34% 9% 5% 5% 5% 5% 4% 10% 57% Does Not Sell New 51% 22% 3% 9% 1% 5% 1% 8% 13% If you are a franchised new vehicle dealer, how many brands do you offer? One brand Two Three 12% Four 12% 17% 33% More than four brands 26% 24 January 2011 motorcycleproductnews.com General Information How long has your company been in business
Publication List
Using a screen reader? Click Here