calgary’s child magazine 2011 editorial calendar cont’d network will be complemented with the addition of dozens of family-friendly hotels to ensure we reach visiting families. ■ Summer/Fall Birthday Party Guide: Entertainment to supplies, birthday gifts to photographers to cakes and more! ■ Summer Camp and Program Guide – Part 2: If you still have a few spots open for last-minute registrations this is the feature to be in. ■ Early Bird Fall Class & Program Ad Feature: This feature is perfect for those businesses wanting to encourage and promote early registration into their programs. This is a display ad feature only. ■ Travel & Tourism Feature: Designed especially for families spending all or part of their summer in Calgary and beyond! This feature will be invaluable for planning summer vacations and for those expecting holiday visitors. This guide will also be available as an online digital e-Edition. September-October 2011 Issue – Theme: Back to School Ad Booking Deadline: July 26, 2011 Distribution: starts first week of September 2011 Our fall issue is all about autumn fun and focuses on getting the kids back to school. It also features our Annual Class & Program Guide. ■ Fall Extracurricular Class & Program Guide: Featuring hundreds of extracurricular class & program choices for children. This comprehensive Guide is designed to provide busy parents with all the information on your products, support & services – all in one place ■ Back-to-School Feature: Sending them back to class – with class! All the gear, gadgets, and hip clothes kids love; plus the tips parents need to minimize the fall frenzy while maximizing the fun and learning! ■ NEW: Home Central Feature – Fall/Winter Edition: Once fall arrives and the kids are back in school, parents can begin focusing on getting their homes back in tip-top style and function. November-December 2011 Issue – Theme: New Baby & The Growing Family, plus R&R for Parents Ad Booking Deadline: Sept 27, 2011 Distribution: starts first week of November 2011 This issue highlights your new baby and growing family, includes events, our holiday gift guide, suggestions to celebrate the season in style, plus R&R for parents. It also includes our annual Parents’ Choice Awards ballot. ■ NEW: New Baby and Beyond Guide – Your Growing Family: (Includes Health & Wellness) Whether it’s your first or a new addition we have everything parents will need for their baby and growing family, including: baby care, gear and gadgets, childcare, special needs, meal planning and so much more! ■ Parents’ R&R Guide: Studies shows that to parent effectively, parents must take time for themselves. So join our guide, and show parents how your product or service can help make their parenting journey a more rewarding one. ■ Winter Survival Feature: There’s no need to hibernate this winter – our Winter Surival Feature will help Calgary families ward off the winter brrr’s and find cool things to do, inside and out. To be included, please contact: Barb O'Neill, Sales Manager Direct: (403) 398-2224 • Email: firstname.lastname@example.org / Office: (403) 241-6066 • Email: email@example.com Get Noticed! Added Value for Guide Advertisers: When you book a display advertisement in any of our Guides, you will receive special bonuses: • Bonus Listing: A 50-word listing in the Guide at no additional charge. This is an excellent opportunity to tell our 150,000+ readers what’s special about your program, service or product . Be descriptive, this is your chance to shine. Limit: one listing per display ad. Listings must be received by issue’s ad booking deadline to be included. • Annual Family Guide – Print Edition: Your 50-word listing will also appear in our Calgary’s Child Magazine Family Guide, the most comprehensive parenting support resource available in Calgary. • Annual Family Guide – Online Edition: The Family Guide is also available year-round as a digital e-Edition on calgaryschild.com. Readers can search content by keyword and hyperlink directly to your web sites and email from your display ads and guide listings. • Calgary’s Child Online: All Guides are also included on our homepage at calgaryschild.com. Readers can hyperlink directly to your web sites and email from your guide listings. Links to the guide are also featured on our Calgary’s Child Magazine Page on Facebook, Twitter and in our monthly e-Newsletter.