Motorcycle & Powersports News September 2010 : Page 4
CTABLE OF ontents September 2010 Volume 36 Number 9 ––––––––––––––––– motorcycleproductnews.com Shop Talk How To Hackett ........................30 Managing Misconceptions BY OTIS HACKETT Best Operators Club ........................................ Running June Numbers BY STEVE JONES Peak Dealership Performance ........ Turn Common Leads Into Uncommon Relationships BY MARK RODGERS Web Savvy ................................................................................ Build a Better Email BY PEGGY OLSON Lessons Learned ..................................................... The Power of Clean Data BY ROD STUCKEY Practice What You Preach ................... The Right Man For The Job BY WILLIAM DOUGLAS LITTLE Departments DMS To Grow Your Business Help Your Business Grow DMS Run-Down BY MARGIE SIEGAL Score ONE for Awareness Got Safety? F&I Survey Attract New Riders With Education BY BRENDAN BAKER ......................................................................................... 26 How Does Your Store Stack Up? BY COLLEEN BROUSIL & BOB ROBERTS Zippy Treads ................................................................................. 29 Scooter Tire Roundup BY COLLEEN BROUSIL ON THE COVER Michael Lichter snaps Dave Perewitz as he promotes Allstate’s ONE initiative. follow MPN on 4 September 2010 motorcycleproductnews.com @MPNmag ...........................18 Dave Perewitz Puts a Face on Allstate Initiative BY COLLEEN BROUSIL ..................................................................................... 22 .......................... 14 14 The Road Ahead................................................................................ Spare Parts............................................................................................. Destination Dealership.................................................... Century Harley-Davidson By Hannah Schiffman Essentials............................................................................................. V-Twin Product.............................................................................. Marketplace....................................................................................... Ad Index.................................................................................................. 6 8 10 42 46 50 50 MPN (ISSN 0164-8349) is published monthly by Babcox Media, Inc., 3550 Embassy Parkway, Akron, OH 44333 U.S.A. Phone (330) 670-1234, Fax (330) 670-0874. Periodical postage paid at Akron, OH 44333 and additional mailing offices. POSTMASTER: Send address changes to MPN, P.O. Box 13260, Akron, OH 44334-8660. A limited number of complimentary subscriptions are available to individuals who meet the qualification requirements. Call (330) 670-1234, Ext. 242, to speak to a subscription services representative. Paid Subscriptions are available for non-qualified subscribers at the following rates: U.S.: $69 for one year. (OH residents add 5.75% sales tax) Canada/Mexico: $89 for one year. Canadian rates include GST. Other foreign rates: $129 for one year. Payable in advance in U.S. funds. Mail payment to MPN -Circulation, P.O. Box 75692, Cleveland, OH 44101-4755. Visa, MasterCard or American Express accepted 40 38 36 34 32
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