TRAVERSE April 2010 Sample : Page 4
PEOPLE NATURE ARTS NOSTALGIA BUZZ WISDOM CURIOSITIES Chicken Kelly Ignace, Traverse City Recycle T Q & A raverse City’s Kelly Ignace is the brains and entrepreneur behind the new website RecycleChicken.com, a Northwest Michigan resource for recycling beyond the curbside. Ignace holds a degree in resource planning and management from the University of Michigan, and she’s worked for Benzie, Leelanau and Grand Traverse Counties in their recycling and waste management endeavors. Her website offers places to recycle and repurpose almost anything—from gum wrappers to car parts to hospital beds—and, fyi, RecycleChicken has nothing to do with poultry. This has got to be the fi rst question everyone asks: Why the name? It is the fi rst question people ask me. It came about like this. I was brainstorming names— all sorts of names—and nothing was working and I thought what does ‘Monster’ have to do with jobs? I thought why not ‘Chicken’? And the bells went off for me and that was it. It’s defi nitely generating curiosity. People love it. It makes them smile. They want to know what it’s about. Simply put, RecycleChicken.com is a website where people can go to fi nd out where to take anything and everything for recycling and reuse in their area. What do you mean by “recycle beyond the curbside”? That recycling isn’t something that can be done only at the curb or the recycling center. A lot of the stuff that people throw away doesn’t have to end up in landfi lls. Traverse, Northern Michigan’s Magazine | APR’10 13 TODD ZAWISTOWSKI
Up North
Recycle Chicken Kelly Ignace, Traverse City<br /> <br /> Traverse City’s Kelly Ignace is the brains and entrepreneur behind the new website RecycleChicken.com, a Northwest Michigan resource for recycling beyond the curbside. Ignace holds a degree in resource planning and management from the University of Michigan, and she’s worked for Benzie, Leelanau and Grand Traverse Counties in their recycling and waste management endeavors. Her website offers places to recycle and repurpose almost anything—from gum wrappers to car parts to hospital beds—and, fyi, RecycleChicken has nothing to do with poultry.<br /> <br /> This has got to be the fi rst question everyone asks: Why the name?<br /> <br /> It is the fi rst question people ask me. It came about like this. I was brainstorming names— all sorts of names—and nothing was working and I thought what does ‘Monster’ have to do with jobs? I thought why not ‘Chicken’? And the bells went off for me and that was it. It’s defi nitely generating curiosity. People love it. It makes them smile. They want to know what it’s about. Simply put, RecycleChicken.com is a website where people can go to fi nd out where to take anything and everything for recycling and reuse in their area.<br /> <br /> What do you mean by “recycle beyond the curbside”?<br /> <br /> That recycling isn’t something that can be done only at the curb or the recycling center. A lot of the stuff that people throw away doesn’t have to end up in landfi lls.
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