Soccer Insight Soccer Insight VO2 NO1 : Page 2

SOCCER INSIGHT Looking Good: WPS and Puma Debut Uniforms for 2010 women stylish, bright and ready to do battle during the 2010 season. Each uniform was engineered with a feminine body fit to allow for maximum performance and speed. The overall cut of each piece contours a woman’s shape and also features a star-shaped neckline as a unique design feature. The “Power” theme comes to life with the cut lines within the uniform to accentuate the strength and power of a player. Each uniform is made with 100 The 2010 WPS Puma uniforms (away uniforms in the front row and home uniforms in the back for left to right) Washington Freedom(NikkiMarshall andCatWhitehill),SkyBlue FC(Brittany Taylor andYaelAverbuch),Chicago Red Stars (Whitney Engen and Ella Masar), Los Angeles Sol (Casey Nogueira and Manya Makoski), Atlanta Beat (Tobin Heath and Leigh Ann Robinson), Boston Breakers (Lauren Cheney and Leslie Osborne), FC Gold Pride (Kelley O’Hara and Tiffeny Milbrett), Saint Louis Athletica (Angie Kerr and Kendall Fletcher) and Philadelphia Independence (Caroline Seger and Amy Rodriguez). P uma and Women’s Professional Soccer recently unveiled the new 2010 WPS home and away uniforms, including the official kit debut of the newest franchises — the Atlanta Beat and Philadelphia Independence. Fusing fashion with sport, Puma adapted the uniforms from its Power collection, keeping both style and performance in mind and “giving players the courage to be awesome on and off the field.” The launch event, which took place hours after the 2010 WPS Draft during the NSCAA Convention in Philadelphia last month, highlighted veteran players from the league’s nine teams and nine newly drafted professional players who proudly wore their team colors for the first time. (Editor’s Note: The draft and uniform unveiling took place two weeks before WPS announced that the LA Sol had disbanded, giving the league only eight teams for the upcoming 2010 season.) Puma’s new offerings, from its Power collection, provide both technological features, benefits and fashion sense, keeping the percent polyester microfiber and includes the Puma Ultimate Sport Performance (USP) technical treatment making uniforms moisture wicking, breathable and made of authentic performance fabric to ensure players are dry and comfortable during play. Each franchise collaborated with Puma to design a look that spoke to the individual personalities and aesthetics of their team. The introduction of the new uniforms coincided with the launch of the new PWR-C 2.10 FG women’s boot. The new boot was designed specifically for women with enhanced comfort and a glove-like fit in the heel and lining. It features a new PowerLast that allows for a stable and flexible outsole and protection on the pitch and is made with soft full grain leather. Puma became an official founding partner of WPS and an official sponsor of all WPS franchises in December 2008. The multi-year partnership makes Puma the official sport and lifestyle apparel, footwear and equipment supplier of WPS, including the official WPS Match Ball. In addition to on-field performance wear, Puma will outfit the athletes and teams at all WPS-related events, activities and WPS appearances in sportlifestyle apparel and is the official supplier of Puma WPS Fanwear. n SOCCER INSIGHTTM © 2010 Formula4Media, LLC . Published monthly, is edited for owners and top executives at soccer specialty stores and available only via email. The opinions by authors and contributors to Soccer Insight are not necessarily those of the editors or publishers. Articles appearing in Soccer Insight may not be reproduced in whole or in part without the express permission of the publisher. To have your name added to the circulation list, please send an email to jgruenhut@formula4media.com. Formula4Media, LLC, 299 East Shore Road, Suite 207,Great Neck, NY 11023. Tel: 516-305-4710. Publisher: JeffGruenhut, jgruenhut@formula4media.com; Advertising: Jeff Nott, jnott@formula4media.com; Jeff Gruenhut, jgruenhut@formula4media.com; Troy Leonard, tleonard@formula4media.com; Beth Gordon, bgordon@formula4media.com, Jeff OKon, jokon@formula4media.com 2 © 2010 Formula4 media llC.

Looking Good: WPS and Puma Debut Uniforms for 2010

Puma and Women’s Professional Soccer recently unveiled the new 2010 WPS home and away uniforms, including the official kit debut of the newest franchises — the Atlanta Beat and Philadelphia Independence. Fusing fashion with sport, Puma adapted the uniforms from its Power collection, keeping both style and performance in mind and “giving players the courage to be awesome on and off the field.” The launch event, which took place hours after the 2010 WPS Draft during the NSCAA Convention in Philadelphia last month, highlighted veteran players from the league’s nine teams and nine newly drafted professional players who proudly wore their team colors for the first time. (Editor’s Note: The draft and uniform unveiling took place two weeks before WPS announced that the LA Sol had disbanded, giving the league only eight teams for the upcoming 2010 season.)<br /> <br /> Puma’s new offerings, from its Power collection, provide both technological features, benefits and fashion sense, keeping the women stylish, bright and ready to do battle during the 2010 season.<br /> <br /> Each uniform was engineered with a feminine body fit to allow for maximum performance and speed.<br /> <br /> The overall cut of each piece contours a woman’s shape and also features a star-shaped neckline as a unique design feature. The “Power” theme comes to life with the cut lines within the uniform to accentuate the strength and power of a player.<br /> <br /> Each uniform is made with 100 percent polyester microfiber and includes the Puma Ultimate Sport Performance (USP) technical treatment making uniforms moisture wicking, breathable and made of authentic performance fabric to ensure players are dry and comfortable during play. Each franchise collaborated with Puma to design a look that spoke to the individual personalities and aesthetics of their team.<br /> <br /> The introduction of the new uniforms coincided with the launch of the new PWR-C 2.10 FG women’s boot. The new boot was designed specifically for women with enhanced comfort and a glove-like fit in the heel and lining. It features a new PowerLast that allows for a stable and flexible outsole and protection on the pitch and is made with soft full grain leather.<br /> <br /> Puma became an official founding partner of WPS and an official sponsor of all WPS franchises in December 2008.<br /> <br /> The multi-year partnership makes Puma the official sport and lifestyle apparel, footwear and equipment supplier of WPS, including the official WPS Match Ball. In addition to on-field performance wear, Puma will outfit the athletes and teams at all WPS-related events, activities and WPS appearances in sportlifestyle apparel and is the official supplier of Puma WPS Fanwear.

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