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100 Content Marketing Examples July 2012 : Page 58

10 0 CONTENT MARKETING E X AMPLE S For further information on these examples, please contact: Joe Pulizzi Content Marketing Institute 216-941-5842 About Content Marketing Institute The Content Marketing Institute (CMI) teaches marketers how to own their media channels instead of having to rent them through advertising. We do this through events like Content Marketing World, media properties like Chief Content Officer magazine, and strategic consulting and research for some of the best known brands in the world. CMI content marketing experts Joe Pulizzi and Robert Rose have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories, and explains it in a way that can actually be implemented in their new book, Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand . To get more content marketing how-to resources, sign up for CMI blog alerts. Authors Joe Pulizzi , Executive Director and Founder, Content Marketing Institute Anna Ritchie , Content Marketing Specialist Special Thanks Michele Linn , Content Development Director, Content Marketing Institute Joseph Kalinowski , Art Director, Content Marketing Institute Jodi Harris , Content Manager, Content Marketing Institute Laura Kozak , Lead Administrator, Content Marketing Institute 58

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