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100 Content Marketing Examples July 2012 : Page 4

10 0 CONTENT MARKETING E X AMPLE S 2 The Conflict Kitchen’s Food Wrappers Company: Conflict Kitchen Originally featured in: What if You Sold Waffles with a Side of Content? By Andrew Davis Description: The Conflict Kitchen is a take-out restaurant in Pittsburgh that only serves cuisine from countries that the United States is in conflict with. The entire restaurant and its cuisine changes depending on the conflict it has chosen at a given time. For example, it was recently a Venezuelan restaurant called La Cocina Arepas and Bolani Pazi, an Afghan joint. Every four months, the restaurant changes its theme and uses its food wrappers (see link below) to help educate consumers about the details of the conflict. They have a smart editorial calendar (launching a new pop-up restaurant every four months) and use every aspect of the experience (from the wrapper the food comes in to the signage and menu) to leverage content to help their customers better understand the world. What a noble experiment. Example: See the food wrappers 3W 3 Ways to Get Your Community Involved in Your Content Marketing Efforts 1. Take it to the Streets: Explore your local neighborhood or rove an upcoming in-person event and take video inter-views with your customers. The insights you gather could provide great fodder for humorous YouTube vignettes, cus-tomer testimonials and case studies. 2. Expose Your Charitable Work: Many companies run charitable campaigns, so why not honor the customers or fans that support your efforts? After a suc-cessful event or food drive, list these contributors on your website or send a personalized email thanking those who were involved. 3. Take a Poll: One of the best (and often untapped) resources for content cre-ation is your customers. Doing a quick poll on your website or social sites on a regular basis for content ideas is a great way to keep your audience engaged and interested. Plus, when you end up us-ing one of their ideas, they will love the recognition you give them. 4

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