Mesa Journal 3 MESA Journal V3 : Page 1

M E SPECIAL ISSuE • FALL 2011 • $25 JOURnaL Media & Entertainment Strategies. Solutions. HollyWooD SolVES ITS DIgITal IDENTITy CRISIS Universal Media ID demonstrates the art of industry collaboration P. 42 Simultaneous Monetization of Traditional and New Media P. 48 The New Economics of International Content Distribution P. 18 Can Watson Help the Media & Entertainment Industry? P. 26 Navigating the Information Supply Chain P. 56 New TV: From the Smart Remote to the Second Screen P. 10 and published by ME S A Media & Entertainment Services Alliance

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