NTEN Change Issue 12: December 2013 : Page 1

ISSUE TWELVE · DECEMBER 2013 CHANGE A Quarterly Journal for Nonprofit Leaders SPECIAL FOCUS: Rethinking the Traditional Annual Report with Videos and Infographics PAGE 25 INSIDE THIS EDITION: Your Impact in Two Steps and One Big Trap PAGE 6 FEATURE: Measuring FEATURE STORY: THE RISE OF “DATA CULTURE” IN THE NONPROFIT SECTOR by Whole Whale [ PAGE 10 ] BEHIND THE SCENES: charity:water’s Donor Experience and a Look Inside Transparency International PAGE 19

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