NEW Directions December 2011 : Page 1

DECEMBER 2011 TM LOCATIONS Badger Blairsburg Bode Clare Duncombe Fort Dodge Glidden Humboldt Knierim Knoke Lanesboro Lidderdale Lohrville LuVerne MAPS Otho Palmer Pomeroy Rands Roelyn Vincent Woolstock Continued on page 2 YOUR PARTNER 515-545-3145 515-325-6252 515-379-1754 515-546-4265 515-543-4245 515-955-2040 712-659-2227 515-332-3374 515-463-2331 712-468-2893 712-656-2225 712-822-5211 712-465-3145 515-882-3221 515-955-9030 515-972-4471 712-359-2294 712-468-2222 712-297-7579 515-549-3316 515-356-4185 515-839-5531 MEETING WITH THE MANAGER TELLING YOUR STORY Congratulations on an outstanding fall! With the weather in our favor, you were able to complete the 2011 harvest in record time, and additionally, apply a record amount of fertilizer and chemicals to your fi elds. The recent facility updates and equipment in-vestments that have been made helped tremendously in keeping you moving and getting product to you as By Brent Bunte ef fi ciently as possible. While these all contributed to a successful fall, we must also not forget to thank the NEW Cooperative employees who put in an incred-ible amount of hours to provide you with fi rst-class service. They truly care about seeing your farming operation succeed and commit them-selves to serving your farming needs. Please take time to thank our employees who have assisted you in this great past harvest. The agriculture industry today continues to be hit hard by activists who have neglected to understand the truth and facts about produc-tion agriculture. Instead, they continue to, sometimes with extreme measures, paint a negative picture for end consumers about where their food comes from and how it is produced. Although it becomes frustrat-ing when we hear of these claims in the media, it is also an opportunity; an opportunity for you to share your farming story and facts about production agriculture. It is simple to do as we have always done and ignore these false claims and negativity towards our industry in hopes that is doesn’t have an effect. Unfortunately, it is beyond that point, and although it would be easier to just focus on what needs to be done in your daily opera-tions, there is also a need to share your farm-ing story with today’s consumers to protect your farming operation now and for the future. Communicating with the public can seem at fi rst like a fairly daunting task, but every little effort can make a difference, as well as working together with other area farmers to create even more of an impact. I want to encourage you to take the following steps towards communicating with the public about your farming operation and today’s production agriculture. IN It’s Time to Tell Your Story THE FIELD

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