The Johnsonian Fall 2011 : 1

A NEW CENTURY, A NEW LOOK Fall 2011 In This Issue... products. This undertaking was part of a strategic and integrated marketing initiative, which was developed to enhance the student experience and advance the overall mission of the College. The results of the rebrand included a fresh look for Johnson College. A new logo was chosen that includes an iconic “J” and emphasizes the College’s status as a “College of Technology.” Additionally, new official colors – blue and gray – were selected. Pg. 1 Pg. 2 The Next Century! Faculty/Staff News First Friday Debut Enjoying the Spirit of Giving Cars on Campus Picks Up Speed Pg. 3 Pg. 4-5 Groundbreaking Celebration Next Century Campaign Kick-Off Pg. 6 Pg. 7 Alumni News Student Life Highlights As the 2011-12 academic year began at Johnson College, so too did an exciting new chapter in its history. Starting in July 2010, Johnson College, with the help of marketing firms Blackout Design and Sweda Advertising, embarked on a rebranding process. The purpose of branding or rebranding is to create a tangible and intangible representation that identifies and differentiates a product from other On September 20, 2011, Johnson College held its Health Science Technology Center Groundbreaking Ceremony, celebrating the largest project in the College’s history. Dr. Ann L. Pipinski, President and CEO, states, “Johnson College’s new logo and colors were chosen due to their power to embody strength, resiliency, and a tie to industry. While the look is classic, it also evokes a sense of progress and will be able to stand the test of time.” Calendar of Events Feb 28 2012 Spay Day Animal Care Center March 3 Financial Aid Workshop Moffat Building Open House Moffat Building April 26 Financial Aid Workshop Moffat Building BREAKING GROUND Cont’d on Pg. 5-6... From left to right: Dominick Carachilo ’82, Vice President of Academic Affairs; Jack Sweeney, Honorary Member of Board of Directors and Honorary Campaign Chair; Dianne Costanzo, Co-Chair of the Next Century Capital Campaign Steering Committee; Dr. Ann L. Pipinski, President & CEO; Louis A. Costanzo, Chairman of the Board of Directors and Co-Chair of the Next Century Capital Campaign Steering Committee; Peter Danchak, President of PNC Bank and Honorary Campaign Chair; Katie Leonard, Vice President of Institutional Advancement Johnson College & Johnson College Alumni WWW.JOHNSON.EDU Pg. 1

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