Providing Solutions Rend any news item,Turn on the TV, listen to the radio – and one thing is clear. The current U.S. economy has slowed. Some parts of the country have been hurt more than others, but almost everyone has felt (or will soon feel) a pinch of some degree. In an effort to alleviate some of the stress, we have decided to take a look at creative solutions to reduce costs and enhance the value of your events, all the while finding new revenue streams. Our two-part focus on cost-effective lodging (page 10) provides unique ways to save money and add value to the overall event experience. Our contributors, Michele Renahan and Allan Judah, have years of experience in working with event owners in creating winning events. Nancy Cain examines the “The Value Dynamic of Sports Travel,” backed by research from AAA. While travel as a whole may see a slowdown, sports travel is better insulated. Armed with information from this article (page 24) you will find new methods and creative partnerships that you can create - ensuring success for all parties. Increasing revenue may not be at the forefront of your mind in these times – but it should. Bruce Knittle, in his article “The Surprising Benefits of Sports Camps” (page 18), shows how easily owners can add to both the profile and the bottom line of an event by incorporating sports camps in their offerings. Every sport, for every demographic can create a successful sports camp. In our Perspectives article (page 28), Stacy Brown delivers an excellent article showcasing the challenges and rewards of working with community leaders. By involving key personnel (and personalities), events generally garner a greater community spotlight, receive better funding and have more resources at their disposal. Now, more than ever, proper site selection is paramount for a successful event. In this issue we spotlight the Northeast Region and its myriad resources available. In addition, we take a look at Road & Track, Hockey, and Special Olympics. While each has unique needs, we’ve tried to show where, how, and why events for these sports are successful. As always, thank you for your continued input and support. As we move into the New Year, we hope you’ll continue to look to Sports Destination Management for the information and solutions you need. Happy New Year and I hope you have a great 2009. Sincerely,
Published by Due North Consulting, Inc.. View All Articles.
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