Power Dev Power Dev, Nov. issue : 6

NOVEMBER 2011 ISSUE N°3 INDUSTR Y REVIEW Lexus power control unit (Courtesy of DENSO) Co-ordinated development turbocharges inverter research In the automotive industry and beyond, the way in which companies communicate and ful fi l their power electronics needs determines their success in going electric, explain BYD, Danfoss Silicon Power, DENSO and General Motors. H ow companies adapt their product development to an era of increasing electri fi cation will determine whether they dominate, endure, or disappear. Our seemingly insatiable hunger for energy demands more high voltage direct current power transmission capability. Meanwhile, constraints on fossil fuel availability and the amount of CO 2 we can emit forces us to adopt “cleaner” technologies. Renewable energy, electrically powered transportation and a desire for increased ef fi ciency in virtually every aspect of industrialized life all embody that phenomenon. In these areas power electronics, and inverters in particular, play a pivotal role. Consequently, the technologies ful fi lling our needs are much different from what we might have recognised at the end of the 20th century. The companies manufacturing them have therefore had to reshape their processes. Successful change demands a remarkable degree of co-ordination through the supply chain, from small component to large system. Yet, how companies in different industries across the world achieve this co-ordination varies widely. 6 POWER Dev’

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