Making it all Work With the job of securing a location, finding sponsors, and running an event, the sports event organizer has a full plate of responsibilities and obligations. So many duties, in fact, that often the obvious goes unattended: the participants. David Stephens addresses this issue in his article “Event Planning Priorities,” making certain the participant experience is a large part of the equation. With media and marketing becoming an ever-important priority, we’ve enlisted the help of some seasoned veterans. Hill Carrow and Dean Reinke focus on the key aspects to developing a sponsorship strategy and establishing media partners. Enlisting the local sports commission or CVB also plays a vital role in the success of an event. Joni Williamson, in her Perspectives column, writes about how to work with a sports commission or CVB, and what each brings to the table. Our feature stories, focusing on water sports, cheer and dance, and volleyball, deliver great insight into what events are occurring, where they’re happening, why a particular site was chosen, and what makes these events successful. Over the last several weeks we have received numerous e-mails and phone calls congratulating us on the launch of Sports Destination Management. All comments have been very positive, and many have thanked us for bringing a new perspective to the job of sports destination management. We also received numerous requests for certain articles or coverage of specific events. While we cannot cover everything, it is our intention to provide you with a broad spectrum of what event owners are doing, where they’re going, and why. For us, it’s about making sure we deliver insightful information to the event planner – information that makes you more effective in your job. From choosing the right site to implementing the proper strategies, we strive to be about delivering content that you can use. Thanks for all of your input, and please keep it coming. We’ll do our best to make certain no topic is left uncovered. All the while we need to make certain the obvious does not go unattended. Sincerely, Scott D. Swoger Publisher
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