Scott D. Swoger 0000-00-00 00:00:00
Know Your Organization Inside and Out This is the time of the year, as the New Year approaches, when most businesses and organizations begin to reassess their goals and plans in an effort to improve upon even the most successful endeavors of the past year. This is very prudent, as one of the first rules of good management is to know your organization inside and out, understanding what works and what does not. This is the only way to establish a vision of your goals, and to then design a plan to achieve those goals. Once this plan is established, most decisions can be based on it: Will a particular city meet my organization’s needs? Does our brand reflect who we are? Does our insurance cover everything we need? To help facilitate this endeavor, we present a host of articles to help you get it right the first time. For instance, in his article “Choosing the Right City for Your Event: Ten Essential Questions (page 10),” Dale Neuberger closes with “know yourself is the proper mantra.” By understanding your organization, and what your goals are, more effective decisions can be made. Paul Bassman (“Contingency Coverage,” page 24) and Mark West (“Setting the Stage for Success,” page 16) continue with this theme while addressing contingency insurance and event/organizational branding, respectively. Although they come from different ends of the spectrum, these two experts share with you key things to consider, and the internal questions you need to answer when making decisions – whether it pertains to insurance, or establishing a brand. To highlight what works for others (and possibly you), we explore basketball events, rodeos, and sports specific to the world of snow and ice in three separate articles. Our Midwest regional spotlight also provides great examples of successful events, where they’re held, and why. Having a true grasp on the economic impact of your event is also crucial in determining the best venue for your event. Brent Lonteen, in his article “Evaluating Economic Impact,” delivers the CVB/Sports Commission perspective on valuing sports events. There is one caveat when reading the above-mentioned articles --- while we try to cover as much as possible, it is simply impossible to cover everything in one issue (the good news is there will be many more issues to do so). Nevertheless, as Pop Warner Executive Director Jon C. Butler wrote to us, we failed to reference Pop Warner Little Scholars, Incorporated in our September/October 2008 article “Competitive Cheerleading and Dance Destinations: Planning is the Key.” According to Mr. Butler, Pop Warner is the largest youth cheer and dance organization with approximately 125,000 participants this season. Their 21st Annual National Cheer and Dance Championships will be held in December at Disney’s Wide World of Sports Complex with at least 350 cheer and dance squads. We truly regret this oversight. Thank you to everyone for your input, and please keep it coming. We’ll do our best to make sure we continue to deliver the best magazine available for relevant and actionable content. That is our primary goal.
Published by Due North Consulting, Inc.. View All Articles.
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