Mary Helen Sprecher 0000-00-00 00:00:00
Event Success What do we use as a yardstick to measure the success of an event? Hard to say. Some define success in terms of revenues generated. Others use number of participants or spectators as a benchmark. Of course, athletes define success by their individual performance, and attendees by whether or not they had a good time. For the hosts? It all comes down to hotel rooms and tax dollars. Whatever your perspective, the media plays a large part in sending the message of an event’s success or failure. It’s a fact: the way an event is perceived is largely dependent upon the aspect the media chooses to emphasize. For example, if your event is generating great revenues, that’s a positive sign, but if the participants are unhappy, the media will focus on that instead. If you have record attendance, that’s news; but it’s bigger news if you’ve chosen a facility that can’t accommodate the crowds. In short, the media can be both your friend and your enemy, and it’s your responsibility to cultivate a beneficial relationship. In this issue, we take a close look at events and the role played by the media, from pre-event promotion through post-event public relations. As a member of the media, I’m aware of the critical impact newspapers, TV, Internet and more can have on events. As a former event planner, I’ve been on the good (and frankly, the not-so-good) side of media representatives. And as Sports Destination Management’s new managing editor, I’m looking forward to furthering the interests of our readers. Although this is my first issue as editor of the magazine, I have been involved for three years now as a staff writer, covering site selection and facility issues.I look forward to the future, which I know will bring in-depth involvement with all aspects of the publication. As I look through this issue, I’m struck by the excellent content, including Lorena Hat field’s article on event insurance. Another great piece, and very timely, is Bruce Knittle’s coverage of sports camps. Our focus for the issue is on cycling, swimming and baseball, summer sports that campers and others will be enjoying during the warm months ahead.You can also learn a great deal from Chris Huot’s insights into what to expect when working with CVBs (Convention and Visitor Bureaus) and Sports Commissions.Finally, we take an in-depth look at speedways, focusing on their unique attributes for hosting events, some of which might surprise you. Welcome to our new issue, and to what I believe will be the beginning of good things. Sincerely, Mary Helen Sprecher Mary Helen Sprecher Managing Editor For more information, please visit our website, sportsdestinations.com. MARY HELEN SPRECHER has been a technical writer for more than 20 years with the American Sports Builders Association (ASBA), the national association of designers, builders and suppliers of materials for athletic facilities. She has worked in meeting and convention planning for non-profit associations, and also works as a staff writer for a Baltimore, Maryland newspaper. She is a graduate of the Institute for Organization Management, a professional development program of the U.S. Chamber of Commerce, and has taught meeting planning and event management courses in the continuing studies program at Goucher College, located in Towson, Maryland. Her freelance writing includes coverage of topics including fitness, health, sports medicine and special education.
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