the most effective way to reach more than 150,000 Calgary families calgary’s child magazine Circulation & Readership Published six times a year, Calgary’s Child Magazine has a print readership in excess of 150,000 with an additional 100,000 views of our online e-Edition. Our readers go looking for our magazines. They choose to read Calgary’s Child – and, as a result, we have a 98+ per cent pick-up rate – a phenomenal success rate in this competitive industry. Responsible Distribution is Important to Us Calgary’s Child is everywhere you need to be. Calgary’s Child Magazine’s award winning print edition is available at hundreds of hand-picked distribution points and high-volume stands in Calgary and surrounding areas. Each one of our distribution points is monitored and adjusted to ensure that our magazines rise above the clutter. In addition to our stand locations, we also provide: • copies to over 200 medical, dental and other health care provider’s reception rooms, plus 2500 copies of each issue to Welcome Wagon. • thousands of copies of our magazine are distributed through the elementary schools and select junior high schools. This makes Calgary's Child Magazine the only parenting publication formally welcomed in schools through the Calgary Board of Education, the Calgary Catholic School District and the Rocky View School Division. Calgary’s Child Magazine – We Are Family Established in 1994, Calgary's Child Magazine is recognized by local media, Calgary parents, health care professionals, educators and caregivers as the source for news and information about issues, classes, activities and support for families in Calgary and the surrounding communities. Calgary’s Child Magazine readers prioritize their spending according to the needs of their children and families. Our readers represent a dynamic group of consumers . . . linked by local buying power and an intense interest in products and services for themselves, their children and their families. Each issue carries a local monthly calendar of events and strong coverage of local issues written for Calgary and area parents of children ranging in age from prenatal to the early teens. We have more than 100 local writers, plus recognized regional and national best-selling authors, parenting experts and journalists share their knowledge to help build our network and ensure the best possible resources and trusted information for readers. Calgaryschild.com Calgary’s Child offers choice. Families can read Calgary’s Child in print and online – and they’re loving it! With our digital edition, our distribution becomes limitless! It contains numerous interactive features; readers can search content by keyword and hyperlink directly to your web sites and email from your display ads and guide listings. Plus find advertiser lists with page links, streaming video and audio, flash animation, and much more. Our website at calgaryschild.com is the online source for information for families. Readers will find a variety of information including archived stories from our magazine, guides, calendar of events and much, much more. Our new online ads offer you exposure to your target market like never before. See our online rate card for more details. Taking advantage of the latest technological advances, Calgary’s Child Magazine strives to provide you, our advertiser, with enhanced promotional opportunities. Our goal is always your success. Community Connection We are proud to host and sponsor a variety of family-friendly events throughout the year, including Hulabazoo, Hootenanny at Heritage Park. We help make memories that will last a life-time. We are the official carrier of the Family-a-Fair and Calgary International Children’s Festival Show Guides. Watch for us on Global TV, CTS TV and listen to 88.9 SHINE FM and Lite 96. Our parenting tip segments help make the job of parenting just a little easier. Social Marketing with Calgary’s Child To better network and reach families between issues, readers turn to our very popular Calgary’s Child Magazine Pages on Facebook, Twitter, and our free e-Newsletter. Our thousands of fans and followers look to us for details on upcoming events, information about the latest issue, to see what’s new & notable, connect with parents around Calgary and even get help with dinner! Our free subscription e-Newsletter is sent monthly to almost 3000 families. It includes feature articles, exclusive contests and give-aways, what’s coming up in future issues, parenting tips, as well as fun and easy diversions for the whole family. Join us! Do you have an upcoming event or a new product or service that you would like parents to know about? Let us know. Connecting with our social network is yet another advantage to advertising with Calgary’s Child.