Written By November/December 2010 : Page 43

13 Tech Developments that will shape the future of TV and the Internet. ne box. That’s what the con-sumer wants. One open-plat-form set-top box that inte-grates access to all the video and other content delivered via the air, cable, satellite, and the Internet. A baker’s dozen of recent technological innova-tions suggest the goal is close at hand. But without new public policies, such a box will never go public. The key focus of all these develop-ments and policy issues is the migra-tion of Internet-delivered video from the computer to the TV. Video on the computer is most often short, high concept, and watched alone. Video on the TV is more likely to be longer, more nuanced, and watched with others— hence more attractive to advertisers. J.D. Powers recently reported that consumers are increasingly resistant to paying their cable bill. Dropping ca-ble TV service for online on-demand options is called “cord-cutting.” But so far it’s more an imagined threat to cable than a realized one. Lifehacker. com posted an article illustrating that cord-cutting means a balance of watching many shows soon after their first airing on television, viewing oth-ers a year later, and for some, inviting yourself over to a friend’s house. As long as that balancing act continues, cord-cutting will remain limited to the radical fringe. However, sooner or later, the majority of viewers will vent their frustrations and budgets by cord-cutting. O Five years into the digital revolu-tion inaugurated by the arrival of the video iPod, here follows a list of tech-nology developments and program-ming alliances that promise to bring the digital future to fruition. All em-body the migration of Internet from the PC to the TV, and each hints at an important element of the New Media landscape, but none delivers fully on the promise. Taken together, they do not quite add up to the future that is now so maddeningly visible yet so un-reachable. A handful of public policy decisions will either smooth the way or block it. #1 Clicker.com The most important Internet video web-site that you are not going to is Clicker. com. This is the TV Guide for the 21st century. The site indexes more than 2,000 Internet video sites and sources, plus the online availability of more than 30,000 films, 300,000 TV episodes, and 400,000 original web videos. Through an embedded player or a new browser window, Clicker makes all this content available at the click of a mouse at Clicker.com or a remote control at Clicker.tv. Or, at the touch of a finger—they have iPad and other mobile versions too. The links include free sources such as network websites and Hulu, plus paid sources such as iTunes, Netflix, and Hulu+. Their role as the Google of Internet video is un-rivaled, even by Google. 2010 WGA W Written By NOVEMBER/DECEMBER • 43

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