<b>Event and Professional Development</b> With most organizations, the end of the year brings a brief time to reflect and review where the organization has been, and more importantly, where it’s going. This is a great opportunity to evaluate what worked, what didn’t, and how to do it better next year. In this issue of Sports Destination Management, we take that same approach and offer excellent insight into improving your events while looking at what works, the pitfalls to avoid, and how to stay on top. One aspect of a successful event that is often overlooked is assessing the stakeholder’s return. Is your event addressing the needs of everyone involved, including, but not limited to, participants, families, sponsors, the community and venue? In EvaluatingYour Impact, Juli Anne Patty offers a fresh glimpse into the needs of all involved. Continuing this impact theme, Sarah Knott examines the critical role travel and logistics play in terms of the bottom line and participant experience. In Travel Economics, she takes the lessons learned managing travel for the 2010 FIFA World Cup and applies them to all events – large or small. Another aspect to the event experience is the general mood and interest level of the location. Does your event receive proper attention from the community? Kalene Griffith (“Bringing in the People”) shares her perspective on how to create community enthusiasm for your event. Also, don’t miss our article focusing on career development and continuing education. In this article we explore numerous opportunities to advance your education, and thus your career via collegiate degrees and professional distinctions. We also take in-depth looks at several sports including soccer, wrestling, golf and winter events. These features examine what’s going on, where it’s occurring, and what it takes to make them successful. Finally, let me take this opportunity to remind you about the forthcoming NASC Sports Event Symposium in April 2011. An issue dedicated to improvement would be remiss without acknowledging this event and the impact it can have on your success. Sincerely, Scott D. Swoger Publisher For more information, please visit our website, sportsdestinations.com.
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