Pet Product October 2010 – Comp Issue : Page 81

PetProductNews.com | October 2010 Dog Marketplace Earth Heart Donates Aromatherapy Products to Pooch Troops Earth Heart Aromatherapy of Dundee, Ill., recently donated 100 bottles of its aromatherapy prod-ucts for dogs to the United Aro-matherapy Effort, a Tampa, Fla.-based nonprofit organization that, in turn, donated the items to canine units in Afghanistan, according to the company. The donated items included Earth Heart’s: Canine Calm, which is used to calm anxious dogs; Travel Calm, which pro-motes a sense of well-being for traveling dogs; and Guard Well mists, which promote respiratory and immune system health. The donated products came from Earth Heart’s retailers and distributor, which had exchanged the stock for new stock featuring redesigned packaging. Earth Heart revamped its product packaging earlier this year to convey a more modern, easier-to-read design, said Vicki Rae Thorne, Earth Heart founder. Thorne said she allowed her retailers and distributor, Mid-dle West Distributors Inc. of West Chicago, to exchange the old stock for the new stock free of charge. Earth Heart recently revamped the packaging for its canine aromatherapy line and donated the old stock to four-legged soldiers serving in Afghanistan. 81 Circle No. 175 on Reader Service Card Circle No. 215 on Reader Service Card Circle No. 222 on Reader Service Card Circle No. 141 on Reader Service Card

Veterinary Ventures Inc

Using a screen reader? Click Here