Mary Helen Sprecher 2018-02-06 00:36:45
Resolution: Thinking Outside the Gym THE NEW YEAR, THAT TRADITIONAL TURNING POINT, is well underway, and with it has come a barrage of resolutions. Get organized. Get fi t. Get fi nancially responsible. It’s why gyms are crowded and the offi ce supply stores are busy. But here’s a question for you as an industry member: what are you going to do differently this year to improve your value in the marketplace? Are you planning to take a course, obtain a professional certifi cation or write for trade publications? Will you mentor someone who is just getting a start in the industry and try to help them be the best they can be? These are all examples of things you can do that not only enrich you professionally, but create an industry of better informed, better educated individuals. Unfortunately, there’s a problem with good intentions: sometimes they just stay intentions. They never become initiatives. And often that’s just because people don’t know how to get started. This issue of the magazine illustrates a number of ways industry members can take action and make that move toward doing things differently. For example, are you streaming your events? What do you know about eSports? With the Paralympics on the horizon, isn’t it time you learned about accommodating athletes with special needs? Is your insurance up to date? These are just examples. Of course, the turn of the year means March Madness is knocking on our doors; our article on basketball sites is a great fi t. It’s also the time for snow and ice sports – the sight of them in PyeongChang will likely spur participation. And with so many cities adding BMX and skateboard venues, it’s time to look at those as well. We also spend some time examining new and expanding markets. These are destinations on the rise. Sometimes, it’s because they’re adding or improving facilities; sometimes, it’s because they have added staff that are actively courting more events. If you’re looking for a new start for one of your events, read this section with an open mind – you’re sure to come away with a few good ideas. Enjoy the new year. May it be fi lled with prosperity and new beginnings for all of us. SDM Mary Helen Sprecher MARY HELEN SPRECHER, managing editor of Sports Destination Management, has been a technical writer for almost 30 years with the American Sports Builders Association (ASBA), the national association of designers, builders and suppliers of materials for athletic facilities. She has worked in meeting and convention planning for non-profi t associations and previously was a staff writer for a Baltimore, Maryland, newspaper. She is a graduate of the Institute for Organization Management, a professional development program of the U.S. Chamber of Commerce and has taught meeting planning and event management courses in the continuing studies program at Goucher College, located in Towson, Maryland. Her freelance writing includes coverage of topics in the areas of fi tness, health, sports medicine and special education.
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