Tyler Today April/May 2017 : Page 24

tylertoday local Hit the Bricks Every Second Saturday, Downtown Tyler is the Place to Be by Holli Fourniquet, Assistant Vice President, Marketing, Visit Tyler and Julie Goodgame, Manager of Communications, Downtown Arts and Culture It’s an exciting time to visit Downtown Tyler. Over the last several months, new businesses have begun popping up in service of more people who are choosing to live, work and play there. With its ongoing revitalization, Downtown Tyler is brimming with new faces, energy and ideas. “We started asking ourselves ‘how do we harness all this new entrepreneurial energy?’” says Holli Fourniquet, Assistant Vice President of Marketing for Visit Tyler. “How do we work together to consistently put Downtown Tyler in the spotlight?” Visit Tyler, the City of Tyler and Downtown businesses, organizations and enthusiasts came together to brainstorm and, ultimately, organize activities on the second Saturday of every month. Hit the Bricks: 2nd Saturday offers an opportunity for the community to come together in the heart of the city for a day of food, fun and family… rain or shine. “What makes an event like this successful is that, no matter what, it happens,” says Holli. Hit the Bricks will officially launch April 8th and last from 2 PM until midnight. Going forward, the second Saturday of every month in Downtown Tyler is guaranteed to be bursting with entertainment, music, food and tours. “This is just the beginning,” adds Holli. “As the event continues to grow, we hope to see more businesses opening and more people enjoying the heart of the city.” This grassroots effort is a concept that may be familiar to some, as communities across the nation have organized similar events to breathe new life into their aging Downtown cores. “I’ve seen other areas do this with great success, and it’s something I’ve had multiple buyers moving from other states ask about,” says Vanessa Griffin, owner of Griffin Realty on the corner of Erwin and Spring Street. “We’re excited to see this happening and to be part of it.” Each Hit the Bricks event will offer something unique and different, but rain or shine, cold or hot, there will always be something to do in Downtown on the second Saturday of every month. “No matter what, every second Saturday there will be something for people to do Downtown that showcases the things that make our community unique and wonderful,” says Holli. “And it may be the only time in your life you can tell your friends and family to ‘Hit the Bricks!’” Go to www.visittyler.com/secondsaturday for a full list of activities each month or to learn more about participating as a vendor. Beginning April 8th, “Hit the Bricks!” Arrive early before the sun goes down and enjoy a self-guided tour of the Half Mile of History. This is an outdoor, half-mile loop around the square. Stone plaques are placed in the sidewalk to commemorate significant people, places, or events. Visit www.cityoftyler.org/departments/ historicpreservation for a list of locations along the Half Mile of History. 24 APRIL / MAY 2017

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