Scott D. Swoger 0000-00-00 00:00:00
What is Your Brand? Recently, a friend of mine made his first hole-in-one at a local golf course. Within minutes I received a tweet of the occurrence, followed immediately by an e-mail containing a photo of him holding the ball. A few hours later I received a Facebook notification with another proclamation of this accomplishment. And this was on a random Sunday morning. Imagine what the coverage would have been had he made that hole-in-one at a special event with cruises and cash on the line? In this issue we focus on creating and establishing media coverage with the intent to create ROI. Every touch-point for participant, attendee, and sometimes the community has a value. Maximizing that brand through a combination of social and traditional media enhances ROI for this and future events, and creates a brand experience. Of course, effective event strategies all include proper budgeting and contingency plans. With a keen eye, we take an in-depth look at what to aim for in renting equipment and how to ensure the safety and security of all involved. With summer here, we explore site selection trends for the more traditional seasonal sports of Swimming & Diving, Track & Field, and Coastal Sports along with a special focus on the West Coast. Specifically, we examine what makes events successful, where they are being held and why. Also, don’t miss our feature on America’s Finest Facilities. These venues showcase some of the newest and nicest facilities in the U.S. for all types of events, ranging from amateur to professional and youth to adult. As for my friend who made the hole-in-one, well, let’s just say he’s gone a bit too far. His license plate now reads: “Ace.” Subsequently, he rides in the cart alone. By the way, thank you to everyone for the kind words at the recent NASC Sports Symposium in Columbus. It’s always great to meet our readers and advertisers and to know that we are meeting your needs.
Published by Due North Consulting, Inc.. View All Articles.
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