Being a Champion Recently a colleague of mine attended a national cheer and dance event with his family where his daughter competed. The event, labeled as the “largest cheerleading and dance championship in the world,” featured thousands of participants from the U.S. After two days of competition, his daughter’s team won the national championship for their division. Upon his return to the office, he gleamed while retelling the story to anyone who listened, talking about his daughter’s success, the fun they had, and the friends they made. There is no doubt that his daughter acted the same upon her return to school. While everyone involved in sporting events is accustomed to this type of reaction, it is important for all of us to remember just what affect events like these have on everyone involved. Whether it is a national competition or local event, every participant and attendee has an investment. While winning is usually the goal, everyone needs to leave the event with that sense of purpose and camaraderie that we glean from time together. That is one of the unique aspects of sport – at all levels. In this issue we take a look at what it means to be a Big Fish in a Small Pond, and the particular benefits of being the main game in town. Additionally, we examine key aspects of sports planning in order to provide examples of what can make your event successful – from site and venue selection to effective marketing and management. We also focus on the sports of baseball, inline and roller skating, cheer & dance competitions, and course events, showcasing top venues and effective strategies to make your event a successful one for all involved – competitors and attendees alike. If further information is needed when planning your next event, the convention & visitors bureaus and sports commissions participating in this issue will be Glad to assist you. Sincerely, Scott Swoger Publisher.
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