Behind the Scenes AS SPORTS EVENT OWNERS, rights-holders, planners and destinations, we don’t need to be reminded how much goes on beneath the surface of an event. For every moment of action a spectator sees on the field (or on the court or in the pool or anywhere else), there are countless hours (and even weeks and months – sometimes, even years) of pre-event time put in. These hours are the foundation upon which events are built, and in our industry, they represent the work people do and the skills they bring to the table every single day. We think of them all the time because they’re our job – and we’re always looking for ways to learn more and get better at what we do. Examples of a lot of that foundation work can be seen in this issue. Michael Wildes, Esq., has penned an article on the legal issues of sports travel – and with international travel and visa issues in the spotlight like never before, we can all benefit from his knowledge base. The article on “Working with Sports Commissions and CVBs” by Ron Sertz is something every event owner can learn from. Mike Guswiler takes a fearless look at a divisive topic, stay-to-play, and helps those on both sides of the business world have a take-away. Denise Stokes has written an informative article on working with volunteers. What do all these have in common? They’re things that are often invisible to spectators – and in many cases, things athletes take for granted – but they are vitally important to event owners, rights-holders and others in our industry. Maybe it seems to participants and fans in the stands that an event simply comes together after a few phone calls and e-mails, but we all know better. This issue also features excellent insights into US Lacrosse, and into the National Association of Cheerleading Coaches and Administrators. We also look at the combative sports (wrestling, boxing and martial arts) as well as running and road sports, and lacrosse, something that is virtually exploding across the nation. The Southeast is our Regional Focus, and a number of other articles spotlighting different destinations around the U.S. also deserve your attention. As you’re planning your summer events, take some time to evaluate. Have anything that you’re particularly proud of? Keep them in mind – we’ll be calling for entries toward the end of the year when it comes time for us to present our awards honoring economic impact. This issue brings us right up on the summer Olympics. And as much of America (and the world as a whole) tunes in to see the Games, it might be easy for those viewers to overlook all that goes into that event and others like it at every level. Fortunately, we never do. MARY HELEN SPRECHER, managing editor of Sports Destination Management, has been a technical writer for almost 30 years with the American Sports Builders Association (ASBA), the national association of designers, builders and suppliers of materials for athletic facilities. She has worked in meeting and convention planning for non-profit associations and previously was a staff writer for a Baltimore, Maryland, newspaper. She is a graduate of the Institute for Organization Management, a professional development program of the U.S. Chamber of Commerce and has taught meeting planning and event management courses in the continuing studies program at Goucher College, located in Towson, Maryland. Her freelance writing includes coverage of topics in the areas of fitness, health, sports medicine and special education.
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