Mary Helen Sprecher 2015-05-01 04:39:29
Sports, Sites and Successes HERE AT SPORTS DESTINATION MANAGEMENT, we’re all about site selection. It’s particularly interesting to me right now because the USA has thrown its hat into the ring for two international events: the 2024 Olympics (in which Boston is the U. S. candidate city) and the 2026 FIFA World Cup. You can bet there will be some serious site work going on for those. And, of course, ever since Birmingham, Alabama, snagged the 2021 World Games (another outstanding multi-national, multi-sport event), Team USA is more hopeful than ever of playing host. SDM’s staff is often alerted to fam events put on by local host committees of cities working to attract sports business. Columbia County, Georgia; Virginia Beach, Virginia and Puerto Rico all recently put on some great events. All were outstanding at showcasing their sports facilities and of course, their hospitality. If, as a sports event organizer or a rights holder, you’re looking for a host city, fam trips are an amazingly efficient way of seeing the town and meeting the key personnel. It’s also a great way of meeting other planners and making valuable contacts. Success in any new city depends upon how well the event planner and the CVB or sports commission can work together, and this issue bears that out. The article on economic impact discusses ways cities and events can create a mutually beneficial relationship. Another great article, “Give Athletes the Star Treatment and Keep them Coming Back,” provides insights into making the sports experience great for participants. Senior athletes are one of the fastest-growing segments of the population, and we’re pleased to have an article discussing the public perception of these competitors – and the ways it’s changing. And since there are so many athletes age 50 and up who invest in sports travel, it’s time to start making them welcome. The field of sports event management is growing, too. Accordingly, there has been an evolution in the continuing education programs preparing executives for careers in the industry. The article in this issue discusses those changes and sheds some light on what we can expect in the years to come. We address facilities for soccer and track & field, and discuss what planners should look for in a host city for a fishing event. In addition, you’ll find a special focus on the Mid-Atlantic. Don’t miss our special section on “Who’s Who in Leadership,” either – these people are your new go-to contacts, with the knowledge, experience and enthusiasm to make your next event a winner. Browse through this issue with an eye to the articles – but also to the great destinations showcased in the pages. And if you’re looking for a new host city, take our advice and enjoy seeing it with a group of planners. You’ll see the city from a great angle, you’ll gain new insights and if all goes well, you might find a new place for your next event. Mary Helen Sprecher MARY HELEN SPRECHER, managing editor of Sports Destination Management, has been a technical writer for almost 30 years with the American Sports Builders Association (ASBA), the national association of designers, builders and suppliers of materials for athletic facilities. She has worked in meeting and convention planning for non-profit associations and previously was a staff writer for a Baltimore, Maryland, newspaper. She is a graduate of the Institute for Organization Management, a professional development program of the U.S. Chamber of Commerce and has taught meeting planning and event management courses in the continuing studies program at Goucher College, located in Towson, Maryland. Her freelance writing includes coverage of topics in the areas of fitness, health, sports medicine and special education.
Published by Due North Consulting, Inc.. View All Articles.
This page can be found at http://www.bluetoad.com/article/Editor%E2%80%99s+Letter/1995481/256493/article.html.