Mary Helen Sprecher 2014-12-22 00:18:56
A Revelation About Resolutions Recently, I was ReadIng about new yeaR’s ResolutIons.While many of the resolutions shifted around from list to list, the most popular one always involved the commitment to better health. (It might have been phrased as weight loss, exercise, even going organic, but all shared that common denominator.) It was the other resolutions that intrigued me, though. They included (in no particular order): get organized, try something new, spend more time with family and friends, get a new job, volunteer more, reduce stress, finish an education, get more tech-savvy, save money/manage debt and recycle more. These resolutions intrigued me because all are applicable to our industry. Aren’t we all looking for volunteers at sports events? Is there anyone who doesn’t want to advance their career? And unless we’re the IT department, we all feel a bit like we’re one step behind our peers when it comes to the tech scene. This issue of Sports Destination Management covers what may likely be one of your resolutions. Take a look: Better Job success: Let go of your old, worn-out templates. Our Perspective piece, “Making the Most of the Bid Process,” can help you develop materials showing potential destinations the value of your sports event. Get More tech-savvy: Two articles in this issue will put you on fast-forward. Our Business Development piece on top social media strategies for event promotion can help you think beyond the Like button. The Service Solutions article on recording and livestreaming events will help you take technology to the next level. Try something new: Here again, two articles can help you out. The Sports Outlook feature on obstacle racing can help you understand this growing trend and what it can mean for you as an event owner. And for those who haven’t done it yet, tapping into the market of athletes with disabilities isn’t always as complex as you think; it just takes a little work. Our Clipboard article has more. Travel someplace different:Want to take your events somewhere else? Our industry leadership section on new and emerging markets can provide you with some new cities to consider. In fact, this magazine is just brimming with ideas to be implemented in 2015. It’s a great time for you to explore the Northeast as a sports destination, as you’ll see in this issue.You’ll also learn about basketball facilities, great strategies for skateboard and BMX events, and what the snow sports have waiting for us this year. USA Swimming is diving into a year full of new initiatives and goals, and you can learn about that as well. And that’s just the beginning. Throughout the year, SDM will be helping you learn, grow and change your strategies for the better. Stay tuned. The year 2015 is going to be great for us all. Mary Helen Sprecher
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