PRSA and UGA Social Media Course Brochure 2014 : Page 1

Course Snapshot Format: Online Hours: 44 hours in 4 modules When: Start anytime. Progress at your own pace (3 months allowed from registration to successful completion) Engage: In email dialog with your coach-mentor Graduates Earn: 4.4 UGA Continuing Education Units (CEUs) Using Social Media to Build Business Using Social Media to Build Business is a new 44-hour online course developed by the Department of Advertising and Public relations in the University of Georgia’s Grady College of Journalism and Mass Communication. F Reach out to your customers and the people who influence them. Presented by a unique partnership between the As you progress through each of the 4 modules, you will be challenged with self-test questions and interactive exercises to reinforce the information you have learned. The program will give you an invaluable skill set to help make social media work more effectively and efficiently for your organization, your brand, and your bottom line. Module 1 — Strategy: Making Social Media Work for Your Brand Module 2 — Assessment of Social Media Module 3 — Social Networking Sites & Digital Video Module 4 — Blogging and Microblogging and Supporting organization www.georgiacenter.uga.edu/socialmedia

Using Social Media To Build Business

Using Social Media to Build Business is a new 44-hour online course developed by the Department of Advertising and Public relations in the University of Georgia’s Grady College of Journalism and Mass Communication.

As you progress through each of the 4 modules, you will be challenged with self-test questions and interactive exercises to reinforce the information you have learned. The program will give you an invaluable skill set to help make social media work more effectively and efficiently for your organization, your brand, and your bottom line.

Module 1 — Strategy: Making Social Media Work for Your Brand
Module 2 — Assessment of Social Media
Module 3 — Social Networking Sites & Digital Video
Module 4 — Blogging and Microblogging

Discover how to harness the power of social media by learning:

How social media has changed the way businesses and customers interact — and the way customers make their buying decisions.

The essential elements of an effective organizational social media program — and how to set its strategies, objectives and goals.

How to get organizational “buy in” to a collaborative social media program.

Best practices for getting maximum benefits from blogs and leading social networking sites.

How to execute a social networking campaign integrated with other communications vehicles.

How to assess and measure the impact of social media activities

Who benefits from Using Social Media to Build Business?

Managers who want to help their organizations integrate social media with their business strategies for brand preference and customer loyalty.

Anyone who seeks in-depth, practical knowledge and actionable ideas about using social media effectively to win business.

College-educated professionals who want to expand their marketing skills.

Course Features

Get Ahead: A compelling program in which to learn how to build your business through social media.

Industry Experts: A dynamic online curriculum, written by leading academic and practitioners.

Study with the Best: A program managed and delivered by the University of Georgia, a premier U.S. educational institution and recognized global leader in continuing education

Bolster Your Credentials: Increase your value to your employer by knowing how to use harness the power of social media.

Fits Into Your Busy Schedule: An online, self-paced, self-study course; enroll anytime!

Industry Endorsed: Endorsed by PRSA

How the Course Was Developed

Using Social Media to Build Business was created as a collaborative effort between the Department of Advertising and Public Relations in the Grady College of Journalism and Mass Communication and the Georgia Center for Continuing Education, both units of the University of Georgia. The course is proudly supported by the Public Relations Society of America!

Read the full article at http://www.bluetoad.com/article/Using+Social+Media+To+Build+Business/1805074/223981/article.html.

The University Of Georgia Center For Continuing Education

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