JULI ANNE PATTY is a freelance writer based in Portland, Maine and is also contributing editor to Sports Destination Management magazine. Before becoming a writer, she spent several years teaching middle and high school English. She still believes passionately in the power of public education, spending many of her out-ofwork hours tutoring at nonprofit organizations to help students develop their creative and expository writing skills. Juli is currently completing her first novel while continuing her work as a marketing and public relations copywriter. Visit her at www.juliannepatty.com. ANDREA JOHNSON is the principal of Ideas to Words, a Minneapolis-based marketing communications company. She helps people and organizations capture the spirit of what they do and communicate it in a way that enhances credibility, draws attention and drives results. You’ll see her work in many regional and national business publications including Contact, SalesForceXP, Twin Cities Business and Velocity. For more information about Andrea, go to www.ideastowords.com. JIM BAILEY is founder and president of Red Moon Marketing, a full-service marketing agency headquartered in Charlotte, North Carolina. Jim has over 30 years of marketing experience with more than 20 of those as a Coca-Cola veteran of the “Cola Wars.” Jim has significant experience creating partnerships and activating sponsorships within all major sports properties including the NCAA, NASCAR and the NFL for clients such as General Mills, Pillsbury, Cinnabon, Mattel and more. For more information www.redmoonmkt.com MARY HELEN SPRECHER has been a technical writer for 20 years with the American Sports Builders Association (ASBA), the national association of designers, builders and suppliers of materials for athletic facilities. Sprecher has written on various topics relating to sports facility design, construction and supply, as well as sports medicine and health issues. She is a full-time newspaper reporter in Baltimore, Maryland. The ASBA is located in Ellicott City, Maryland – please visit www.sportsbuilders.org. ALLAN JUDAH is the chief operating officer for National Travel Systems, LP, a travel and housing management company that has been involved with various aspects of sports travel for over 15 years. As a former logistics officer in the United States Marine Corps, Allan utilizes the same philosophies and techniques to attack the many challenges of managing logistical aspects of sporting events. Through affiliations with numerous sports organizations utilizing the services of National Travel Systems, Allan has been involved in the logistical coordination of events such as the 2003 World Gymnastics Championships, 2004 Pacific Life Holiday Bowl, 2004 and 2008 USA Gymnastics Olympic Trials, 2005 World Badminton Championships and 2007 Konica Minolta Gator Bowl among many others. AMY HENDERSON is the owner of Carolina Arrangements, a Destination Management Company in Charlotte, North Carolina. Amy has been in the sports field for over 20 years, starting as a sportswriter in upstate New York and eventually working in the NBA with the Boston Celtics, Charlotte Hornets and Charlotte Bobcats. Amy also spent time in racing with Speedway Motorsports Inc. at Lowe’s Motor Speedway. Amy has coordinated all facets of marketing, travel and special events within the sports market with a multitude of corporate partners to include Coca-Cola, Anheuser-Busch & Gatorade. JENNIFER ALTEN is a Chicago-based writer, marketing consultant and photographer who specializes in working with the businessto- business, technology, manufacturing and medical sectors. She has written articles, white papers, websites and marketing materials for dozens of commercial and notfor- profit organizations ranging in size from Fortune 100 companies to start-ups. CHRIS HUOT is the marketing and events specialist for the Bakersfield (California) Convention & Visitors Bureau. Chris’ experience includes a diverse background in marketing, media relations and advertising. Before going to work for the Bakersfield CVB he worked as a radio news anchor and as media relations director for a collegiate athletic team. He is a proud graduate of Texas Tech University, earning a bachelor’s degree in public relations and master’s degree in mass communications. Chris can be reached at email@example.com A graduate of Western Carolina University, ANGELA STANDISH began her career promoting sporting events for her alma mater’s athletic association. After studying abroad in Engleberg, Switzerland, Angela received her BS in Hospitality Management. She quickly found her niche in event planning at The Chattooga Club in Cashiers, North Carolina, where she hosted events and conferences ranging from 20-1500 attendees including high-profile clients such as Coca Cola Bottling, Duke University Alumni and Young Presidents’ Organization (YPO). In 2007, Angela founded Standish Residential Group, specializing in the marketing of mixed-use developments. She handles various promotions and events for New Urban neighborhoods, and leads sales & marketing operations for Afton Village, a mixed-use development located outside of Charlotte, North Carolina.
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