Going for Gold It seems that every four years an athlete comes along and enthralls the country with his or her Olympic run to glory. From Bruce Jenner, to Dorothy Hamill, Carl Lewis and Dan Jansen, each has captivated the country with their accomplishments. Ancillary to these successes is the awareness generated by these athletes for the sport. Prior to his recent indiscretions, Michael Phelps helped bring swimming into the homes of millions this past summer, and subsequently raised the profile of the sport. In this issue we take an in-depth look at the popular sports of swimming and diving, the venues they use (Championship Management Feature, page 36), and how to choose the right facility based on specific needs (Site Selection, page 16). Of particular interest to everyone should be the article focusing on crises management entitled “Think the Unthinkable” (page 10). In it, Amy Henderson cites clear examples of problems at events, how organizers reacted, and what steps can be taken to mitigate problems in the future. Allan Judah, in his article “Ensuring the Best Deal,” brings to light great ways to save money when it comes to lodging for your participants (page 24). Our regional focus this issue covers the Pacific states and their abundant offerings for sports organizers. From professional to amateur, this region is ripe with activity and eager to host your event. If Coastal Sports is your thing, don’t miss our Feature exploring all that our waters have to offer, and then some (page 46). Finally, don’t miss our Special Report on “America’s Finest Facilities.” While this is only a snapshot of what is out there, these organizations have created winning situations for event organizers with an enthusiastic and supportive community base. Thank you once again for your continued enthusiasm for Sports Destination Management. Every week we receive numerous requests for editorial coverage and topic ideas. As we move forward, look for us to continue to incorporate those items that you want. Sincerely,
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