Neighbor to Neighbor newspaper February 2013 Lucky : Page 1

SCOTTISH GAMES & FESTIVAL SATURDAY FEBRUARY 23TH 9AM-10PM See ad on page 14 Fleming Island High State Champions Proudly Serving Orange Park, Argyle/OakLeaf, Fleming Island, Middleburg, Green Cove Springs, Penney Farms & Keystone Heights Since January 2000 NEIGHBOR State Award Winning Newspaper with the Best of Clay County Living The Neighbor to FREE Vol 14 Issue 2 February MMXIII Dynamic Relaunch of Famed Jaguar Logo Highlights ‘Stand United’ Movement JACKSONVILLE, Fla., Feb. 5, 2013 – The Jacksonville Jaguars today introduced a new brand identity that is inspired in equal parts by the bold vision and promise of a new generation for the club, the passion Jaguars fans have for their team and the exceptional relationship the Jaguars have shared with Jacksonville for the past 18 NFL seasons. Now entering their 19th NFL season, and second under owner Shad Khan, the Jaguars will immediately march forward with a comprehensive rebranding effort tailored to reflect three distinct and powerful attributes that will describe and guide the Jaguars on and off the field – proud, bold and committed. “To be a success in business or life, you have to stand for something and hold yourself accountable to the principles you believe in,” Khan said. “The Jacksonville Jaguars will not be casual in this responsibility, which we owe ourselves, our fans and the Jacksonville community. “From this day, the Jacksonville Jaguars will live a brand mission of being proud, bold and committed in everything we do. Our new logo and campaign theme are the first initiatives of what will be many examples of bringing this philosophy to life. A new era for the Jaguars begins today.” Highlighting the new brand identity is a vibrant redesign of the team’s time-honored Jaguar logo that has adorned the team’s helmets since opening NFL play in 1995, as well as a refinement of the Jacksonville Jaguars logo type and the introduction of military-inspired secondary logo. The brand identity will be brought to life in 2013 under the theme “Stand United,” which universally speaks to the new era ahead for the team and the rallying spirit of Jaguars fans for nearly two decades. “The new brand message, logo treatment and campaign theme we are introducing today will be critical components to the Continued on page 8 Introduce New Brand Identity And Campaign The STATE Cheer and Dance Championships was held on January 11-13th in Daytona. Cheer groups from all over the state of Florida competed along with the groups from Fleming Island who returned home with first place trophies. Last year the Dance team won first place and repeated that feat after the Saturday and Sunday competition was completed. After their competition, the Varsity Cheer team repeated their first place win from last year. New to the competition this year was the Fleming Island Junior Varsity team. Not wanting to be the only team not to bring home a trophy, this group also did their best and brought home first place. BENNETT BUILDINGS OF ORANGE PARK 3rd Annual Bass Fishing Tournament for Autistic AllStars March 9th more info on page 4 ORAGE? NEED ST IT! WE GOT page 4 on See ad 1238 Blanding Blvd. Not only do we have 1,500 drop off locations in Clay County but we are NOW MOBILE. Check it out. Scan the bar code at the top right of this newspaper with your I-Pad or phone. You can read us online. You can also like us on facebook. We are so excited about our new website and it’s capabilities. We will have a page for our advertisers to be highlighted, and soon we will have our own YouTube channel and will be able to post videos for your entertainment -such as-highlights from the parades, ball games, special events, etc. We are also looking for anyone that wants to help. If you are at an event in Clay County and take pics or a video, forward it to us and we will see about getting it ONLINE FOR YOU. Check out our paper on-line FREE NEW YEAR NEW LOOK 904-298-1122 Treat Your Feet forValentine’s Day! any purchase $100.00 or more. Can’t be used with any other offer. In store selection only. Exp. 03/0/1/13 $10 off Certified Pedorthist on staff 2176 Park Ave. Orange Park, FL 904-269-1100

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