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100 Content Marketing Examples July 2012 : Page 57

10 0 CONTENT MARKETING E X AMPLE S 100 Fire Protection Engineering Magazine Company: Society of Fire Protection Engineers Originally featured in: Creating a Content Marketing Advisory Board for Your Organization by Joe Pulizzi Description: Fire Protection Engineering magazine is the official publication of the Society of Fire Protection Engineers (a 60+ year old society with over 4,000 members dedicated to the practice of fire protection engineering). The key to success for the mag? Using content that’s been vetted by an editorial advisory board, which is a surefire way to align messages across multiple online, print and in-person initiatives. Take a tip from the SFP and have people on your board who are either readers of the magazine or members of your association to make sure you’re hitting the mark. Readers of FPE magazine can find all the latest articles online in an easy-to-read list, or get the print version depending on their reading preferences. Example: Read the Latest Issue Closing Whew! You made it! Now, it’s your turn to share your own favorite content marketing examples. Visit us online to submit your contributions or comment on any of the examples we’ve listed in this guide. THANKS FOR READING! 57

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