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100 Content Marketing Examples July 2012 : Page 55

10 0 CONTENT MARKETING E X AMPLE S 96 The Eloqua Blog Tree Company: Eloqua and JESS3 Originally featured in: The 2011 Content Marketing Playbook Description: The Eloqua Blog Tree depicts the infographic concept at its finest. The Blog Tree, created in collaboration with JESS3, reveals the technological roots of successful marketing blogs, the main branches of the blogs’ subject areas and the relative popularity of the individual blogs themselves. As a result of publishing The Blog Tree, Eloqua boosted its average blog views by a factor of 40, collected 175 inbound links, inspired more than 700 tweets and 2,500 Facebook page impressions and turned at least 49 viewers into sales opportunities or closed deals. Example: See the Tree 97 Bottlehead Forum Company: Bottlehead Originally featured in: The 2011 Content Marketing Playbook Description: Long before “content marketing” and “social media” became business buzzwords, the good people at Bottlehead created a forum for tube audio enthusiasts that remains one of the best audio sites on the web – and a brilliant way to encourage prospects to take the leap and buy its products. Example: Visit the Forum 55

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