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100 Content Marketing Examples July 2012 : Page 54

10 0 CONTENT MARKETING E X AMPLE S 94 Chow, Baby Company: Chow.com Originally featured in: The 2011 Content Marketing Playbook Description: A widget can typically execute a number of functions to support your content marketing strategy. Take the Chow.com widget as an example, which keeps content flowing to customers in bite-sized, user-friendly portions. Through the widget, people can receive the latest recipes, tweets and videos: the content they want, when they want it. Example: Chow Down on Chow.com’s Widget CMI partner Outbrain offers a service that can expose your content in places online that your customers are hanging out. Think of it like Adwords for content. Through Outbrain, Content Marketing Institute content can now be found on sites such as CNN Money and Slate.com. 95 Traveler IQ Challenges Company: TravelPod Originally featured in: The 2011 Content Marketing Playbook Description: Traveler IQ Challenges reinforces the blog’s position as the smart web destination for savvy globetrotters. As an online game, this branded content piece works great without burdensome software downloads, allowing you to show your prospects a good time, easily, while exposing them to valuable, relevant and compelling content. Example: Play the Travel IQ Challenges 54

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