Background Image

100 Content Marketing Examples July 2012 : Page 53

10 0 CONTENT MARKETING E X AMPLE S 92 The Cisco Next Generation Virtual Summit Company: Cisco Originally featured in: The 2011 Content Marketing Playbook Description: The Cisco Next Generation Virtual Summit demonstrates how companies can create educational, non-promotional live events online. With its Summit, Cisco brings together thought leaders from both its own organizations and others, such as AT&T and XO Communications, to present live and on-demand presentations that tackle some of the toughest issues in network communications. Example: Visit the virtual event 3 Key Play Points 93 First Response’s Pivman Comic Book Company: First Response Originally featured in: The 2011 Content Marketing Playbook Description: Comics aren’t just for kids. Content marketers in any industry can use these compelling graphics to tell engaging stories to their audience. By reinforcing text with vivid pictures, comic books communicate in a fun, fast and memorable way that readers of all ages can appreciate. For example, First Response’s Pivman comic book celebrates the heroism of emergency personnel while sharing important information about technical product features and functions. Example: See the Comic 1. Comic books aren’t cheap – good artwork can be expensive. 2. Quality comic books can certainly generate buzz. 3. As an alternative to a comic book, consider an online comic strip that appears every week for social media buzz. 53

Previous Page  Next Page


Publication List
Using a screen reader? Click Here