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100 Content Marketing Examples July 2012 : Page 39

10 0 CONTENT MARKETING E X AMPLE S 63 Deloitte Debates Blog Company: Deloitte Originally featured in: The 2011 Content Marketing Playbook Description: Remember “Point/Counterpoint” on 60 Minutes? Deloitte’s taken a lesson from one of network television’s most successful news magazine programs by posting weekly debates on hot business and finance issues. Instead of the same old, same old, Deloitte Debates provide lively and thoughtful discussions. (Kudos to Erica Dipyatic from Deloitte for the recommendation.) Example: Join the debates Us polls to get Use immediate user insights during debates, which provides fodder for future blog posts, eBooks and other content assets. 64 Home Comfort Blog Company: Conditioned Air Originally featured in: The 2011 Content Marketing Playbook Description: Who says that service contractors don’t blog? Well, Conditioned Air from Naples, Fla., rejects all that hot air. Its Home Comfort blog has become the center of its online strategy. Conditioned Air focuses on solving problems that its customers have with their heating and air conditioning, and attracting customers and prospects through search engines and through social media tools, such as Twitter and Facebook. Example: Visit the blog 39

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