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100 Content Marketing Examples July 2012 : Page 32

10 0 CONTENT MARKETING E X AMPLE S 49 Hunch Infographics Company: Hunch Originally featured in: Must-See Content Marketing Examples from 2011 Description: Infographics are effective because they boil down information to its most important components. Joe Chernov (VP of Content Marketing for Eloqua) states, “Hunch.com has taken one of the elements that has made infographics so popular – that is, they are easily digestible – to an entirely new level. In many ways, Hunch.com has done to the infographic what Twitter did to blogs: Reduced the content to only the essential point. They made data visualization light, fun and accessible. It also doesn’t hurt that each ties into one of the company’s key messages, which is: We know more about you than you know about yourself.” Creepy? Not at all. Effective content? Absolutely. Example: See for yourself 50 Urban Martial Arts Blog Company: Urban Martial Arts Originally featured in: Must-See Content Marketing Examples from 2011 Description: The Urban Martial Arts blog is an example of low-cost content marketing. The blog is run by a small martial arts dojo in Brooklyn, NY, and is used to highlight the character building activities and recreation enjoyed by their students (especially children). The blog incorporates a good mix of multimedia to appeal to various audiences, including videos, social media integration and articles. Example: Check out the blog 32

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