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100 Content Marketing Examples July 2012 : Page 31

10 0 CONTENT MARKETING E X AMPLE S 47 AtTask Podcasts Company: AtTask Originally featured in: Must-See Content Marketing Examples from 2011 Description: AtTask, the B2B company, regularly publishes a host of relevant content on its website and on TalkingWork.com, a content site featuring industry experts on the subject of project management. As an example, check out their robust and relevant podcasts . These podcasts are broken up into categories that are catchy, cutting-edge and relevant to their readership. The podcasts are not only relevant for readers, but successful for the company as well: Since focusing on content marketing, AtTask has received more inbound requests for its expertise and syndications of its content. (Thanks to CMI contributor Amanda Maksymiw for her insights on AtTask. Disclaimer: AtTask is a portfolio company of OpenView.) 48 Seasonal Booklets from Whole Foods Company: Whole Foods Originally featured in: Must-See Content Marketing Examples from 2011 Description: Whole Foods shows us that you can take it with you with its seasonal printed brochures. Clare McDermott, Founder of SoloPortfolio, shares her recent experience with one of the food store’s content marketing techniques: “I was shopping there one week before Thanksgiving, and I picked up a booklet about preparing the bird, unusual stuffings, why free-range tastes better, etc. The content was fun, totally useful (it was my companion on Thanksgiving Day when I estimated cooking times) and perfectly tied to their offerings. And of course, that awesome stuffing recipe requires some ingredients I’ll find most easily at Whole Foods.” 31

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