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100 Content Marketing Examples July 2012 : Page 3

10 0 CONTENT MARKETING E X AMPLE S 1 Broadcasts from The Waffle Shop Company: The Waffle Shop Originally featured in: What if You Sold Waffles with a Side of Content? By Andrew Davis Description: Located in Pittsburgh, The Waffle Shop broadcasts a live-streaming talk show with their customers. Their editorial calendar includes “Open Talk,” a show called “CookSpeak,” and a program called “Waffle Wopp.” Each show has its own format. For example, “Waffle Wopp” is a teen magazine talk show hosted and produced by Pittsburgh teenagers. Their eclectic guest list, live music and fun interviews make “Waffle Wopp” one of The Waffle Shop’s most popular shows. Check out the video below for an example. Example: Watch the “Waffle Wopp” Videos 3

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