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100 Content Marketing Examples July 2012 : Page 15

10 0 CONTENT MARKETING E X AMPLE S 15 The Caterpillar Online Community Company: Caterpillar Originally featured in: Fab 15 Content Marketing Projects by Jeremy Victor Description: The Caterpillar online community is a buzzing online forum where professionals who work with Caterpillar equipment and engines can exchange information, find answers and get expert advice from their peers. Where else can you compare skid steers? Example: Visit the community 16 Cries for Help Lighting Revolution Company: Cree Inc. Originally featured in: Fab 15 Content Marketing Projects by Jeremy Victor Description: The Cries for Help Lighting Revolution is a monthly contest hosted by Cree Inc., and bright way to get your community engaged and contributing to your content efforts. The contest asks participants to submit photos of a dark, poorly lit space in order to be entered to win free lighting for a forlorn little office or home. Quite an enlightening concept! Example: Check out the contest 15

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