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100 Content Marketing Examples July 2012 : Page 13

10 0 CONTENT MARKETING E X AMPLE S 11 YouTique – French Connection’s YouTube Channel Company: French Connection Originally featured in: Fab 15 Content Marketing Projects by Jeremy Victor Description: What to wear, what to wear? Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique. The company combines the mini-video format of YouTube with the ethos of the Home Shopping Network to offer women snack-sized personal shopping videos based on occasion. In short, it’s every woman’s dream. Example: Browse the YouTique 12 “From One Engineer to Another” Blog Series Company: Indium Corp. Originally featured in: Fab 15 Content Marketing Projects by Jeremy Victor Description: Sixteen engineers from Indium have discovered content gold with their “From One Engineer to Another” blog. Through it, they produce valuable content, videos and answer questions about a variety of engineering topics (e.g., how to set up and operate the Indium sulfamate plating bath). Even if you don’t know what that means, you can appreciate what they are striving for: to bring ideas to life through interactive conversations. Example: Read the blogs 13

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